The life of a visionary
Jody Euler is a woman who can see the big picture long before others can.
It starts with a simple conversation where ideas are in their infancy and then there it is, her mind has already started to travel to a place where the magic is happening.
She is a published author, a guest speaker and loves nothing more than dreaming up her next big idea.
This year, Jody was a finalist in The Visionary category of the JSP Women’s Awards and according to her nominee, Jody always has a vision that creates a sense of beauty and wonder.
According to her award nomination Jody always has a vision that creates a sense of beauty and wonder.
“Jody has been leading her creative agency, redhotblue for the past 25 years - and she shows incredible support for the Mackay community as a whole.
“Jody always puts her hand up for anything and she shows up every time, even if it means checking in at all hours or putting herself last. She lives by the belief that burdens should be shared, however out of everyone I know, she deserves to be recognised for the support and efforts she goes to for others,” her nomination read.
Jody is often described as someone with boundless amounts of energy with a creative mind that is forever turning visions into reality.
“From a young age I had a thirst for creativity and leadership and was often initiating a different way of thinking amongst my peers’ creating opportunities where others wouldn’t dare consider.
“Today, this is evident from the many business success stories I have delivered during my thirty-year career. My longest standing business and greatest passion of twenty-five years is redhotblue – a creative marketing agency.
“My philosophy “create without limitations” to foster strong relationships, has provided the company’s clients that range from start-up businesses to national organisations positive direction and successful outcomes.
“During my highly energetic career, I entered a partnership and formed Core Magazine launching a monthly lifestyle magazine distributed across the Mackay, Whitsunday and Bowen Basin region. The publication recently celebrated 12 years in print,” she said.
Jody said she is a big believer in giving back and has volunteered her time and experience to not for profit and community organisations throughout her working career, having served on several boards including the Mackay Community Foundation.
Throughout 2021, Jody dedicated her time to running a podcast, Homemade Heroes with a co-host to shine a light on unsung heroes in the Mackay community.
“I have brought streets to life to connect communities, created spaces to support youth so they can explore creativity, open the minds of conservative thinkers and has spoken at numerous events, often bringing about change.
Jody was also a driving force behind bringing a number of successful events to fruition when they were nothing more than a dream.
“One of these included a charity event that grew from humble beginnings locally from a desire to assist a friend reach her dreams to broadcasting it on the national stage. In doing so 100’s of thousands of dollars was raised and donated for ongoing research in the cancer space.
“I have delivered work across numerous industry sectors working with a diverse audience of professionals including fashion designers, engineers, government representatives, the mining sector, developers, scientists, estate agents, young entrepreneurial start-ups to companies with a strong global presence.”
When Jody is not changing the world one creative step at a time, she is a Mum to two teenage daughters, her eldest now 17 being diagnosed with Autism at the age of three.
“Hearing the words on the end of the phone "Your daughter has Autism".
She was three and we had another daughter aged one, and in that moment, it felt as though life stood still. There have been so many moments in our life - the simple, basic, everyday moments that most people take for granted, these for us have been memorable milestones in our world.
“So many times, where my heart has broken watching on, but needing to be brave so our daughter could believe anything was possible.
“I will never forget the first kiss I ever received from her - she was 8 years old and I still remember the song that was playing,” Jody said.
While it is safe to say that Jody brings colour and change to those she meets, her positive outlook has also been peppered with moments that have given her an abundance of resilience.
“From the many challenges I have encountered as a young female entrepreneur, commencing business in the 90's, to being a mum of a special needs daughter.
“I have experienced two life changing events within weeks of each other - the loss of a friend/business partner to cancer and a week later not being able to walk.
“However, obstacles don't deter me, they simply make me more determined. I view challenges as a minor setback, not the end of the world and reframing the situation to determine a different approach. I hope this outlook empowers those around me to believe in themselves and work through the things that are holding them down.